Close Coach Academy is the AI-powered training platform that turns internet leads into appointments — before your salespeople ever touch a live customer.
Your salespeople are learning how to handle leads on your customers — one missed appointment at a time.
There's no flight simulator for salespeople. Before Close Coach, the only way to practice internet leads was to fumble through real ones — costing you real appointments and real gross.
A good manager can coach two or three reps in a day. Close Coach scores every session automatically, so your manager knows exactly where each rep needs work without sitting on every call.
The average new salesperson takes 3–6 months to become productive on leads. With daily AI practice, that curve compresses dramatically — and you stop paying for their education with your margins.
Without data, you don't know if your team is weak on discovery, objection handling, or appointment closes. Close Coach surfaces exactly where each rep breaks down — by category, by score, by session.
Industry data shows trained teams improve lead-to-appointment rates by 10–25% within 90 days of consistent practice.
Your rep types in the vehicle — make, model, year. They choose a difficulty level from Easy to Expert, pick the language, and select Text, Phone, or Video Call mode.
Difficulty 1–5 or randomize, English or Spanish, Text or Phone or Video mode. For F&I sessions, select one of 10 warranty products. Upload your actual inventory via CSV and leads pull from real stock.
Train in English or Spanish. Ideal for stores with Spanish-speaking leads.
A realistic AI customer is generated — complete with a name, a lead source, and an opening message. On phone and video mode, the customer speaks out loud through the rep's phone speaker.
Text lead simulation, phone call via QR code scan, or FaceTime-style video call with a realistic customer avatar. Each mode tests a different skill set.
The rep responds naturally — building rapport, asking discovery questions, handling objections, maintaining control, and working toward a specific appointment ask.
The AI doesn't cooperate just because it's a simulation. It pushes back on pricing, mentions competitors, and declines appointments until the rep earns them.
When the session ends, an AI coach reviews the full conversation and scores five categories — Rapport, Discovery, Objection Handling, Control, and Appointment. A grade and coaching note appear immediately.
Every rep's scores, weakest category, session count, and leaderboard. Set weekly goals with live progress bars, upload inventory CSVs, and view full session transcripts — all without attending a single session.
The most common scenario. A customer texts in about a vehicle. Your rep practices handling the full conversation — building rapport, discovery, objections, and appointment close — in a realistic chat interface.
Scan a QR code with your phone. The AI customer answers and speaks their opening line out loud. Hold the mic button to respond. Full back-and-forth voice conversation, scored exactly like a text session.
A FaceTime-style interface with a realistic customer photo. The customer speaks, you respond by voice. The photo animates when speaking. Trains the rep for face-to-face digital interactions — increasingly common in today's market.
Finance managers practice pitching all 10 warranty and protection products against a simulated customer who just bought. Scored on Rapport, Product Knowledge, Objection Handling, Value Building, and Close.
After each session, an AI trained on powersports and automotive sales best practices reviews the full conversation and scores five categories — each worth 20 points.
Schedule a 10-minute live demo. We'll show you the platform, run a session, and show you what your team's dashboard would look like.